At ASRI we don’t just operate properties, we create curated experience and lifestyle destinations tailored to different classes and demographic markets. We actively collaborate with tenants and business partners, adjusting the offerings and experience of each property to optimally appeal to different communities.

Our self-owned Flix cinema brand and our self-operated food courts, which are populated by exciting local food vendors, reliably serve as anchor attractions. These are augmented by curated tenant mixes, promotions and events.

In addition, our digitized loyalty and engagement programs continuously strengthen ties through personalized outreaches to loyal customers, extending the ASRI experience beyond the mall environment. From the right tenant mix to the decor, innovative events and treating our valuable visitors right, the details come together for an integrated and memorable experience.


One of ASRI’s hallmarks is a reputation of continuous innovation. From iconic designs to boldly bringing in new retail brands, the Group is known for its willingness to break the mold, and set new precedents. ASRI properties have been recognized for excellence by a number of national awards. For example, PIK Avenue won “Best Retail Development” and was highly commended for “Best Retail Architectural Design” at the Indonesia Property Awards 2016, while District 8 won six prestigious awards in 2017 alone.

“Over the years, ASRI has shown tremendous support and uncompromised professionality to brand owners and operators. In all their retail locations, they always have convenience and forward thinking concept and design, excellent and extensive tenant selections with the highest standard of security, cleanliness and maintenance. It comes as no surprise if Agung Sedayu Retail Indonesia will always be the first and priority retail option for brand owners and operators, and number one favourite shopping and the leisure destination for customers in Indonesia.”

— Imron Jayakusuma Group CEO of PT. Normi International, Toby’s Estate Coffee Roaster, Hurricane’s Grill Indonesia, Sisterfields, Hero Sushi.


As part of delivering great service, ASRI prides itself on its energetic, diverse and knowledgeable team. Bringing together people from different backgrounds, we combine and develop their capabilities to drive ASRI’s continued progress, by connecting and anticipating the needs of our customer community. 

“It’s been a pleasure to work with Agung Sedayu Retail Indonesia on Union PIK Avenue Mall. The development is well-designed and has a good mix of tenants. They have given us support and flexibility regarding the mall’s shared facilities and services. We also truly appreciate the exposure on their various marketing channels during our opening period.”

— Jennifer Karjadi, Marketing Director of The Union Group