At ASRI, investment in technology is a constant. We aim to stay ahead of the curve, actively pushing to leverage and embrace cutting edge information technology in order to better identify and understand the behavior and needs for both walk-in customers and tenants.
By digitizing our internal processes, we are able to increase operating efficiency internally, while facilitating better tenant and business partner relationships with ASRI. On the visitor side, we use technology to better understand our customers, enabling us to tailor our offerings for a safe, clean, entertaining and service-oriented center.
This combination of digital and traditional thinking is at the forefront of ASRI’s move to position itself as the retail leader of the future, creating successful and sustainable destinations for Greater Jakarta residents all over the map.
Leveraging digital to cultivate the right tenant mix
Over time, our analytics provide hard data on the performance and traffic of each tenant, which our teams use to adjust for the optimal mix at each location. As always, the aim is to support consistent and memorable visitor experiences for long-term growth as part of creating experience and lifestyle centers.